Online Grocery: Pricing for Both Humans and Bots – Bain & Company

Bain & Company

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Summary

Grocers must get ready to compete for two fundamentally different types of online shoppers: humans and AI agents. Thatll mean rethinking some of the basics of pricing and promotion, which were founded on human psychology alone.

AI shopping agents have made a strong start. Bain research shows that …

Source: Bain & Company

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