Step aside matcha, ube has officially been gentrified – but what is it? – Indy100

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Summary

2025 was the year of all things matcha. So much so, in fact, that Japan couldnt keep up with the demand for the green tea powder, and it populated everything from lattes, to baked goods, becoming a status symbol along the way.

However, as with all food trends (remember Dubai chocolate?), it may ju…

Source: Indy100

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