Winterberry Group Expects 9.4-Percent Growth in Its Annual Outlook for U.S. Ad, Marketing and Data Spend in 2026 to Top $660B Following a Resilient, Stable 2025

GlobeNewswire

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Summary

Overall U.S. ad expenditures are predicted to top $664.2B in 2026 9.4% growth over 2025 and continued market share shifts from offline to digital media

Source: GlobeNewswire

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