The energy drink that hooked young women and industry giant Celsius

The Seattle Times

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Summary

Promised benefits like increased energy, metabolism, use of botanical-sounding ingredients Alani Nu says its drinks contain ginseng root extract and partnerships with influencers drew women to Alani Nu, said Sherry Frey, vice president of total wellness at NielsenIQ. Endorsers have included Paris Hilton, Megan Moroney and Kim Kardashian.

Source: The Seattle Times

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