
The US is Japans biggest matcha buyer. The demand is straining the industry. – Business Insider
Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year. As more Western consumers demand ceremonial-grade matcha the highest-quality and most expensive kind Japanese farmers are struggling to keep up. Extreme weather, aging …
Source: Business Insider
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