Hyper-Personalization

The era of the marble-columned fortress is effectively over. For decades, the banking industry operated on a model of imposing physicality and transactional friction, where value was defined by the size of the vault and the number of branches on Main Street. However, a quiet but violent revolution i…

CGT: Content creation inefficiencies can significantly hinder personalization efforts. What is a pragmatic approach for CPGs to create a framework that enables the dynamic, personalized content needed to serve a diverse customer base without overwhelming internal resources? Thompson: The content bo…