Summary
This paper aims to explore the effect of User-Generated Content (UGC) on the purchasing behavior of environmentally friendly products at Hospitality and Food Service Industry in Vietnam, particularly in Ho Chi Minh City. A conceptual model has been developed
Source: Plos.org
Exclusive AI-Powered News Insights (For Members only)
Disclaimer:This content is AI-generated from various trusted sources and is intended for informational purposes only. While we strive for accuracy, we encourage you to verify details independently. Use the contact button to share feedback on any inaccuracies—your input helps us improve!
