Summary

BOCA RATON, Fla., Aug. 20, 2025 /PRNewswire/ — Less than a year after successfully reviving the legendary JOLT Cola brand, REDCON1 is proud to announce the launch of JOLT Root Beer, the first flavor extension of the iconic energy cola. The move comes in response to overwhelming consumer demand and exceptional performance at retail, where JOLT has quickly established itself as one of the most exciting new entrants in the functional beverage category.

Since its relaunch, JOLT has generated significant velocity across key retail partners. According to SPINS and IRI data, JOLTs per-store velocity is already outperforming three of the largest national energy drink brands in the convenience channel. For a brand less than a year back on shelves, this performance signals both the power of JOLTs nostalgic appeal and its relevance to todays functional beverage consumer.

JOLT is now available nationwide through major retailers, including Circle K, QuikTrip, HEB, Giant Eagle, Family Express, Tootn Totum, ShopRite, Woodmans Markets, and The Vitamin Shoppe, with additional distribution expansions planned for 2025.

JOLT was always about being bigger, bolder, and unapologetically different, said Aaron Singerman, CEO of REDCON1. The response to our relaunch proved that the market was ready, not just for nostalgia, but for a functional energy cola that actually delivers. Root Beer is the natural next step for us: its a beloved, classic flavor that weve reimagined with JOLTs signature kick. Were giving fans exactly what theyve asked for, and were doing it in a way only JOLT can.

JOLT Root Beer will begin rolling out to retail partners in Q4 2025. With its 200mg caffeine, sugar-free formulation, and added nootropics and functional ingredients, JOLT Root Beer brings the same energy

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