Irvine to be home of first T&T Asian supermarket in Southern California

Summary

Canadas largest Asian grocery store is opening a U.S. division in Brea with eyes on more stores for the region.

Source: Orange County Register

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Q1: What are the origins and growth history of T&T Supermarket, and how has it expanded over the years?

A1: T&T Supermarket is a Canadian Asian supermarket chain founded in Vancouver in 1993 by Jack and Cindy Lee. In 2009, it was acquired by Loblaw Companies Limited. Over the years, T&T Supermarket has expanded to 37 locations in Canada and one location in the United States. The stores range in size from 35,000 sq ft to 75,000 sq ft and feature a variety of departments, including produce, meat, seafood, and specialty Asian items. In 2020, T&T launched an online shopping platform and app, further expanding its reach.

Q2: What are the unique features and offerings of T&T Supermarket that distinguish it from regular supermarkets?

A2: T&T Supermarket offers a wide range of products and services that distinguish it from regular supermarkets. These include a variety of Asian cuisines, a hot food bar, a dim sum counter, a sushi counter, and a Hong Kong-style Chinese barbecue. The supermarkets also feature departments like produce, meat, seafood, baked goods, kitchenware, and gifts. This diverse offering caters to a wide demographic seeking authentic Asian foods and products.

Q3: What is the significance of T&T Supermarket's entry into the Southern California market, specifically in Irvine?

A3: T&T Supermarket's entry into the Southern California market, with its first store in Irvine, marks a significant expansion into the U.S. market. This move is part of their strategy to tap into regions with a substantial Asian demographic and cater to consumers looking for authentic Asian grocery products. The Irvine location will serve as a flagship for further expansion plans in the U.S.

Q4: How does T&T Supermarket plan to compete with established American supermarket chains in the U.S. market?

A4: T&T Supermarket plans to compete with established American supermarket chains by leveraging its unique offerings of authentic and diverse Asian products, which are not commonly found in typical American supermarkets. By providing a specialized shopping experience that includes Asian cuisines and specialty items, T&T aims to attract Asian and non-Asian customers interested in Asian culinary culture.

Q5: What are the potential economic impacts of T&T Supermarket's expansion into the U.S. market?

A5: The expansion of T&T Supermarket into the U.S. market has potential economic impacts, including job creation and increased competition in the grocery sector. It is likely to stimulate economic activity in the regions where it opens new stores. Furthermore, by providing a diverse range of products, T&T can influence pricing and product availability in the Asian grocery segment, potentially driving innovation and variety in local markets.

Q6: What technological innovations has T&T Supermarket implemented to enhance the customer shopping experience?

A6: T&T Supermarket has implemented several technological innovations to enhance the customer shopping experience, including the launch of an online shopping platform and a mobile app in 2020. These platforms allow customers to shop for groceries online, offering convenience and accessibility. The integration of technology in their operations also includes efficient inventory management and customer engagement through digital channels.

Q7: What lessons can American supermarkets learn from T&T Supermarket's business model and product offerings?

A7: American supermarkets can learn from T&T Supermarket's focus on niche markets and cultural authenticity. By understanding and catering to the specific needs of diverse demographic groups, supermarkets can expand their product offerings and market reach. T&T's success demonstrates the value of offering specialized products that meet the cultural and culinary needs of different communities, coupled with technological integration to enhance customer service.