Hyper-personalization at scale: Why brands must shift to agentic AI strategy – Manila Standard

Manila Standard

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Summary

Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eve…

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