Summary

While broadcasting at the 2025 Senhor de Pedra Feast in New Bedford last Friday, I got to talking with one of the bartenders, Doug Pinard, about a revolutionary new energy drink he was offering.

Lets just say it did not disappoint.

This years feast brought with it a surprising new addition behind the bar: Underdog Energy, a Massachusetts-made energy drink created by 24-year-old CEO and co-founder Joey Stanizzi of Chelmsford. For the first time, feast-goers could sip on a cocktail featuring Titos vodka and Underdog for just $8, an alternative to those who arent a fan of Portuguese vinho.

Stanizzi, who launched the beverage line in October 2022, said the opportunity came through a family connection. It was through my brother-in-law and his dad, Doug Pinard, he explained. He brought me onto the idea of bringing the product down there and testing it out with that local audience. It seemed like a pretty big opportunity, and I heard it went really well with a lot of engagement.

Underdog Energy wasnt always a drink. Stanizzi originally started the brand in 2019 as a motivational clothing company aimed at athletes and those chasing personal growth. Three years later, the Chelmsford native pivoted into the beverage space, fueled by the belief that health-conscious consumers deserved a better energy option.

Our product is all naturally flavored, colored, and sweetened with no sucralose, no aspartame, no artificial additives, Stanizzi said. We use a streamlined formula with five performance ingredients, including both a fast and slow-release caffeine to prevent the crash you get from other brands. Plus, we added nootropics like Lions Mane Mushroom and Alpha GPC to enhance focus.

Though still in its early stages, Underdog Energy has made a strong regional impact.

The

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