Summary
Gold has delivered over 30% returns since May 2024, with prices nearing Rs 1 lakh per 10 grams ahead of Akshaya Tritiya 2025
Source: Business Standard

AI News Q&A (Free Content)
Q1: What are the historical and cultural significances of Akshaya Tritiya?
A1: Akshaya Tritiya, also known as Akti or Akha Teej, is an annual Jain and Hindu spring festival. It holds immense cultural significance as it marks the day when Rishabhanatha, the first Tirthankara of Jainism, ended a year-long fast by consuming sugarcane juice. For Hindus, it is considered an auspicious day to start new ventures, buy gold, and make investments. The festival falls on the third lunar day of the bright half of the Hindu month of Vaisakha, symbolizing prosperity and good fortune.
Q2: How has the price of gold changed over recent years, and what are the driving factors?
A2: Gold prices have increased significantly, with a 30% rise since May 2024 and a 200% increase since 2019. The factors driving this surge include economic uncertainty, inflation fears, and geopolitical tensions, which enhance gold's appeal as a safe-haven asset. Additionally, the demand during festivals like Akshaya Tritiya further boosts its price.
Q3: What are the latest scholarly insights into consumer innovation in the gold market?
A3: Recent scholarly insights, such as those by Taichi Abe and Yasunobu Morita, explore the relationship between innovative consumer behavior and serious leisure. They note that innovative consumers, characterized by their product use experience and rapid new product adoption, exhibit a strong correlation with serious leisure activities. This suggests that such consumers are likely to influence market trends, including those in the gold market, by adopting new purchasing behaviors rapidly.
Q4: What role does gold play in economic uncertainty according to recent research?
A4: Research by Jamal Bouoiyour and colleagues indicates that gold serves as a hedge and safe haven during economic uncertainty. Their study highlights that gold's effectiveness in these roles varies with the level of uncertainty and market conditions. A strong positive correlation exists between gold returns and high uncertainty levels, reinforcing its status as a protective asset during uncertain times.
Q5: How does Akshaya Tritiya influence gold buying behavior in India?
A5: Akshaya Tritiya is considered one of the most auspicious days for buying gold in India. The day symbolizes prosperity and eternal wealth, prompting a significant increase in gold purchases. Jewelers often offer discounts and new collections, further encouraging consumers to invest in gold, thereby driving up demand and prices.
Q6: What are the economic impacts of seasonal gold buying during festivals like Akshaya Tritiya?
A6: Seasonal gold buying during festivals like Akshaya Tritiya significantly impacts the economy by increasing demand for gold, which in turn affects its price. This surge in demand can lead to a temporary rise in the trade deficit for countries like India, which are major gold importers. Additionally, it boosts the retail sector, especially jewelers, and contributes to consumer spending.
Q7: How can consumers manage their finances effectively during times of high gold prices?
A7: Consumers can manage their finances by setting a budget and prioritizing essential purchases. During times of high gold prices, they can consider alternative investments or purchase smaller quantities to fit within their budget. Financial planning and consulting with financial advisors can help in making informed decisions, ensuring that their investments align with long-term financial goals.
References:
- Page: Akshaya Tritiya
- Published: 2018-06-20
- Title: Measuring the response of gold prices to uncertainty: An analysis beyond the mean
- Published: 2024-12-18
- Title: An Analysis of the Relationship Between the Characteristics of Innovative Consumers and the Degree of Serious Leisure in User Innovation