Gen Z shoppers aren’t looking for cheapest price. What is important to them?

USA TODAY on MSN.com

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Summary

When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion brands. But Hasan’s shopping habits have shifted as she’s gotten older and the 23-year old now is deliberate about where she shops and whether that brand or retailer aligns with her ethical and political beliefs.

Source: USA TODAY on MSN.com

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