From blind spots to breakthroughs: Why CPG brands are rethinking shelf intelligence

Food Dive

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Summary

CPG brands are awash in data, yet many still struggle to convert insights into action. Traditional approaches from syndicated data sets to one-off store audits often fall short in three key ways: 66% of CPG brands say they lack real-time visibility into retail execution, according to a recent CGT/RIS News benchmark report.

Source: Food Dive

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