Summary
What flavours are consumers after in 2026? Matcha, especially matcha fusions, is seeing explosive growth, as consumers seek Japanese-inspired cuisine and comfort. Savoury indulgence is also growing, with beef tallow in particular seeing strong popularity. Meanwhile, more traditional flavours such as mayo, orange and dates have all seen a decline in popularity, as have cannabis, hemp and CBD.
Source: Foodnavigator.com
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