East-West Digital: A new Iberdrola Company launched at the 2025 Qatar Economic Forum, powered by Bloomberg

Summary

The Company will design, industrialize, and commercialize AI-based solutions for Sustainability with a global reach Doha, Qatar: Iberdrola today announced the official launch of East-West Digital, a new company dedicated to the development and commercialization of AI-powered digital solutions for sustainability.

Source: ZAWYA

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Q1: What is the strategic significance of Iberdrola launching East-West Digital at the 2025 Qatar Economic Forum?

A1: Iberdrola’s launch of East-West Digital at the 2025 Qatar Economic Forum underscores its commitment to global leadership in sustainability and digital innovation. By establishing a company dedicated to AI-powered sustainability solutions, Iberdrola is leveraging its expertise in renewable energy to address environmental challenges on a worldwide scale. This move aligns with the company’s extensive renewable energy portfolio and responds to the increasing demand for digital solutions in carbon reduction and resource efficiency.

Q2: How are AI-powered digital solutions currently being used to advance sustainability in the energy sector?

A2: AI-powered solutions in the energy sector are being used for optimizing energy consumption, improving efficiency in renewable energy systems, and supporting decision-making for sustainable infrastructure. Research highlights applications such as AI-driven demand-side management, predictive maintenance, and integration of renewable resources with smart grids. These technologies contribute to reducing carbon emissions and enhancing the sustainability of energy production and consumption.

Q3: What are the main challenges identified in the integration of AI and sustainability according to recent scholarly research?

A3: Recent scholarly research identifies several challenges in integrating AI and sustainability, including unclear definitions of software sustainability, lack of standardized assessment tools, insufficient awareness in practice, and difficulties in measuring the long-term impact of AI systems. Addressing these barriers requires comprehensive strategies, education, and the development of robust metrics to evaluate the sustainability of AI-based solutions.

Q4: What role does data transparency play in measuring and reducing carbon footprints, as discussed in recent studies?

A4: Data transparency is crucial for accurately measuring and reducing carbon footprints. Recent studies propose open and linked data models to improve the quality and transparency of carbon footprint scenarios, enabling more informed decision-making for both companies and individuals. Transparent data models facilitate the adaptation and comparison of scenarios across different contexts, supporting more effective carbon reduction strategies.

Q5: How does cloud-based image storage impact environmental sustainability, and what AI-driven solutions are proposed to mitigate these effects?

A5: The exponential growth of cloud-based image storage increases power consumption and digital carbon emissions. AI-driven solutions, such as image compression using Super Resolution Generative Adversarial Networks (SRGAN), are proposed to reduce data size before storage. This method significantly lowers power use and carbon footprint while maintaining image quality, offering a sustainable approach to large-scale digital storage.

Q6: What practical applications of AI for sustainability have been identified in recent scholarly analyses?

A6: Recent scholarly analyses have identified AI applications in sustainable buildings, urban water management, climate modeling, agriculture (Agriculture 4.0), and optimization of renewable energy technologies. These applications leverage AI to enhance efficiency, reduce resource consumption, and facilitate the transition to more sustainable systems across various sectors.

Q7: In what ways does Iberdrola’s global presence with subsidiaries like ScottishPower and Avangrid support the objectives of East-West Digital?

A7: Iberdrola’s global presence, with subsidiaries like ScottishPower in the UK and Avangrid in the US, provides a broad platform for deploying East-West Digital’s AI-driven sustainability solutions. This international reach enables the company to scale innovations rapidly, tailor solutions to diverse markets, and leverage cross-border expertise in renewable energy and digital transformation.

References:

Iberdrola, S.A. - Wikipedia: https://en.wikipedia.org/wiki/Iberdrola