DEEPBRIEF | Greenwashing and Dark Patterns: The high cost of the marketing shortcut – Mediabrief.com

Mediabrief.com

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Summary

In the current global economy, Environmental, Social, and Governance (ESG) metrics have shifted from the periphery of annual reports to the center of consumer and investor decision-making, and in 2026, Green is the new gold. However, as the Advertising Standards Council of India (ASCI) and the Cen…

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