Summary

Key drivers include demand for unified customer profiles, omnichannel marketing strategies, and personalized experiences

Dublin, Aug. 20, 2025 (GLOBE NEWSWIRE) — The Customer Data Platform Market by Offering (Campaign, Analytics, Composable, Real-Time CDP), Data Type (First-Party Data, Zero-Party Data), Application (Propensity Modeling, Predictive Analytics, Audience Segmentation) – Global Forecast to 2030 has been added to ResearchAndMarkets.coms offering.

The customer data platform (CDP) market is projected to grow significantly from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%. This expansion is fueled by the increasing demand for unified customer profiles, the adoption of omnichannel marketing strategies, and the growing need for personalized customer experiences. However, challenges such as data privacy regulations, integration issues, and high implementation costs pose as restraints.

This report offers insights into major CDP vendors, including Oracle, SAP, Adobe, Salesforce, Microsoft, and others, highlighting their strategies, new product launches, contracts, and more. Additionally, the study emphasizes market drivers like seamless customer experiences through CDP integration, and opportunities such as AI-powered CDPs promoting hyper-personalization.

Profile Unification & Identity Resolution to Dominate the Market

During the forecast period, the profile unification & identity resolution segment is expected to capture the largest market share. The necessity for companies to integrate data from diverse sources into a cohesive customer profile drives this demand. Effective identity resolution, which links various identifiers to individuals, is essential for creating personalized encounters and enhancing customer engagement. The

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