Cosmoprof Vegas 2025: K-beautys Rebirth, Mood-driven Beauty Grows

WWD on MSN.com

Image Credit: WWD on MSN.com

Please find more details at WWD on MSN.com

Summary

It was the rebirth of K-beauty, said Wendy Liebmann, founder of consulting firm WSL Strategic Retail, reflecting on the show this year. K-beauty was all the rage several years ago, and then it got very quiet.And this year their dominance there and their level of innovation was really powerful. It didnt go unnoticed by retailers, either.

Source: WWD on MSN.com

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