Summary

When wellness entrepreneur and mum Anita Yang looked at the supplement aisle, she didnt see health – she saw sugar and syrups.

Every so-called healthy gummy I picked up was packed with sugar, artificial sweeteners, and mystery fillers, she recalls. So I created the product I wanted but couldnt find.

The result is Rootful, the UKs first truly clean, sugar-free, and filler-free gummy supplement brand. Designed in Cambridge and rooted in plant-based science, Rootful comes with a bold promise: no sugar crashes, no synthetic nonsense, just pure function.

For founder Anita Yang, the a-ha moment came one morning when she was making her protein breakfast.

I was mixing different sorts of powders to make my morning cereal bowl and I thought how can I make these magical mixes for other people?. Its not easy to take the produce on the go, so I tried protein bars to start with. I didnt want to use sugars but with the costs involved there was no way I could achieve the binding I needed for protein bars.

But a couple of months later the idea of a gummy came to me, as they are easy to consume, tasty and sugar-free – theres no sugar or syrup involved.

I registered the name and the website in 2024.

Anita used all her experience as corporate consultant to make the plan work.

Working for AstraZeneca helped me to really understand the rigour and seriousness of handling health supplements and the industry, she notes.

Rootfuls citrus-orange gummies are powered by nootropics and functional mushrooms, designed to boost mental clarity and stamina. There are two hero products – a booster and a slimmer. Each is formulated for daily routines, built from potent botanicals and adaptogens, and sweetened naturally with monk fruit extract.

The key ingredients for the 24.99 bottles –

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